Five Questions with Other Publicists
No. 6: Brian Scott Gross, President, BSG PR
I hardly know where to begin with Brian Scott Gross, President of BSG PR. His career is extensive, and, impressive. His background includes all facets of public and media relations, working with some of the largest businesses, celebrities and music acts in the world.
Brian has been dabbling (😉) in PR for more than 33 years, having previously worked at companies such as Def American Recordings, Warner Brothers Records, Reprise Records, Elektra Entertainment Group, Vivid Entertainment Group, and such organizations as The Lollapalooza Tour.
Clients of BSG PR, past and present, include Maitland Ward, Gene Simmons, Sasha Grey, Adam & Eve, PlusOne, AdultTime, Penthouse, Phoenix Books, The AVN Adult Entertainment Expo, The Vixen Media Group, Nina Hartley, Lupe Fuentes, LA Pop Art, Ecko TV, Kaiju Big Battel, Lucky 13 Clothing, Punk Rock Bowling and Music Festival, Chuck Zito, Omarosa, Tony Clifton, and so many more!
I’ve been in a couple PR networking groups with Mr. Gross and have always enjoyed our back-and-forth, so I am excited for all of you to learn more about him!
Q: Hi there! Please introduce yourself and tell us how you first got your foot in the PR/Comms door!
A: Hello! My name is Brian Gross. My foot found itself inside the incredible hall of Def American Recordings in the winter of 1993 when the person who answered the phone when I called looking for an internship was from the PR department of the record label. I went in for an interview, and that Spring and Summer, I would drive from Newbury Park High School to Burbank to be an intern (Editor’s note: That is 50+ miles! In LA, that is a ridiculous commute so KUDOS, man). I met musicians I admired, record label executives who would become my mentors, and all types of people in between. It was a great way to spend my senior year in high school before leaving for college.
Q: Did you initially set out to practice in a particular space? Why did you pick it?
A: It picked me! I wanted to work in the music industry. It was by chance that I wound up in public relations, and I have been grateful ever since.
Q: Do you practice in the same space now? Tell us a little about what you’re doing now!
A: I have my own PR firm, and I handle a wide assortment of entertainment clientele. I love what I do, I love the clients I work with, I love the daily challenges in the world of public and media relations.
Q: What do you think is the biggest challenge about being a publicist in 2026?
A: The speed of which the media moves, and the constant technological and communicative changes we must adapt, learn and move with.
Q: What advice would you give to someone trying to jumpstart their PR career?
A: Get in, get started, get your hustle on. Don’t get discouraged. Work hard. Sacrifice. The fruits of your labor will bloom in time.
Thank you, Brian! That is some really great advice — short and sweet, and totally to the point (Seriously. I highlighted it for a reason). Brian’s story is a great reminder that there’s no single path into public relations. Sometimes a career is built through careful planning; other times, it starts with a phone call, a lucky break, and the willingness to drive more than an hour each way for an opportunity. More than three decades later, Brian is still doing what he loves, adapting to an ever-changing media landscape while staying true to the hustle that got him started.
To find Brian on the internet, you can check out his agency’s website and follow him on LinkedIn and Instagram.